Three semi trucks in front of a large American flag

Freight CultureA higher standard for the road.

Real-world experience. Independent thinking. Advocating for the people behind the wheel.

Driven by experience Cincinnati, Ohio
Todd's supplied archival photograph of firefighters in protective equipment
Service.
Safety. Standards.
Two callings. One commitment.Protecting people, on and off the road.

The experience behind the advocacy

I'm Todd Daum.
Safety is personal.

From the firehouse to the open road, my work has always been about people.

I'm an Eagle Scout, retired firefighter, EMT-B, Fire Engineer, and level 2 HVAC technician. I also spent eight years as an over-the-road truck driver. Each role has shaped how I approach safety, responsibility, and the systems we rely on.

I founded Freight Culture Standard to advocate for a safer environment for every truck driver. My focus is on impartial research into what actually matters to drivers, not simply what legislation assumes is safe.

My goal is to encourage better questions, informed conversations, and a closer look at the policies that shape life behind the wheel.

Eagle Scout
Retired firefighter
EMT-B
Fire Engineer
HVAC technician, level 2
8 years over the road

Independent research. A driver's perspective.

Not just more rules.
Better questions.

Meaningful safety starts by listening to the people who live it. These are the priorities behind my advocacy.

Todd's supplied photograph of a semi truck parked alongside another truck

Built on real miles.
Rooted in public service.

A driver's working life and a first responder's commitment to safety bring a different perspective to the same question: how do we better protect people?

01

Research that asks better questions.

Looking beyond assumptions to examine the issues drivers face in their working lives. Evidence should inform the conversation.

02

Policy grounded in reality.

Questioning how legislation and regulations translate to the road, and whether they address the needs of the people doing the work.

03

Safety with people at its center.

Bringing a public safety background and firsthand driving experience to the discussion of a safer trucking environment.

Let's put the evidence on the table.

Get in touch about research briefs, safety policy questions, or a topic you think deserves a closer look.

Start a conversation

Keep asking questions

A little more
perspective.

Good conversations start with curiosity.

Ask Todd a question

Freight Culture Standard is Todd Daum's platform for truck driver advocacy. It brings together independent research, public safety experience, and a driver's perspective to encourage informed conversations about trucking safety and policy.

Your perspective matters

Let's move the
conversation forward.

A question. A concern. A chance to work together.

Reach out about trucking safety, research, policy, or contract opportunities. I'm interested in the experiences and questions that deserve to be heard.

Open to contract work

What's on your mind?

Connect directly with Todd

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